That bodes well as MLB looks to build off the momentum it saw during its first half, when attendance was up 8.2% compared to where it was at last year's All-Star break, according to SBJ’s David Broughton. MLB ticket demand up for second half of season By Erik Bacharachĭemand for MLB tickets is up 30% for the second half of the season compared to the second half of the 2022 season at the same time last year, according to StubHub. Last month, the Jazz cut a similar local TV rights deal with the Sinclair Broadcast Group, which owns local channels in Utah. Team executives have voiced the belief that this type of deal could be the start of a trend. This deal is unique as it was the first team deal that sold all of its media rights to a local over-the-air broadcaster. Earlier this year, Diamond filed for Chapter 11 bankruptcy protection. Diamond Sports, which owns and operates Bally Sports Arizona, previously had carried Suns and Mercury games. The Suns and Mercury have in-house ad-sales teams that also made an ad sales component difficult to match, sources said.Ī bankruptcy judge voided the deal in May, saying that the team had to allow Diamond Sports a chance to match. In a statement emailed to SBJ, the teams’ owner Mat Ishbia said, “I am excited to be able to deliver to our Suns and Mercury fans this industry-shifting partnership with Gray Television…This deal gives more than 2.8 million homes across Arizona access to Suns and Mercury games for free.” Sources said that Diamond could not match that distribution coverage of 2.8 million homes with its RSN. The Suns and Mercury media rights will go to Gray Television, after all, since Diamond Sports opted not to match the deal that originally was announced in late April, the teams said.
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